Citizen with Naomi Osaka × Naoki Ishikawa × Rick Grehan

Better Starts Now is the simple belief that, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Just launched on the Citizen website are interviews and short films from ambassadors and inspirational people who share this philosophy and our founder Rick Grehan was chosen along with Naomi Osaka and photographer Naoki Ishikawa to launch the global campaign.