CFCL VOL.3

imageMILL was excited to be able to collaborate with one of the newest and exciting, sustainable fashion brands, CFCL, which stands for Clothing For Contemporary Life. Simplicity, modesty and responsibility are the values the brand heralds. Designed for men and women following a timeless approach and ethos, CFCL consists primarily of 3D, computer-developed knitwear using certified, sustainable polyester yarns and state of the art technology. CFCL assesses knitwear as a progressive laboratory for innovative fashion-making that matches the needs of contemporary life with products that are sophisticated as they are easy to maintain.

Since its establishment in 2020, the foundation of CFCL’s business has been to pursue the functionality of clothing, while trying to conserve the environment by selecting the most suitable domestic materials and making the supply chain transparent.

Collaborating with the sleepingtokyo team, we created contents for their Paris Fashion week debut, to reveal their latest collection, VOL.4. After a very intensive day of shooting 42 outfits with a range of diverse models, we captured the wonderful and colourful range.

For the opening and closing scene we brought our brave model to the top of Shiga Kogen mountain, filming in subzero temperatures. Portraying the brands philosophy of connection with nature.

FILM PRODUCTION imageMILL
PRODUCTION Takahiro Kihara, Kohei Matsuda SLEEPINGTOKYO
ART DIRECTOR, STYLIST Yukari Ota SLEEPINGTOKYO
DIRECTOR Rick Grehan
STYLIST ASSISTANT Kozue Ichikawa
ART DIRECTOR Yuki Masuko
CAMERAMAN Artem Skiy, Shinichiro Isoyama, Gabriela Gonzalez
PRODUCER Keishi Ueda, Risako Ishigaki
EDIT & MOTION Shinichiro Isoyama, Gabriela Gonzalez, Yasmin Khalia, Artem Skiy
PRODUCTION SUPPORT Thomas Shagin
LIGHTING Yosuke Shimada, Kouichi Ito, Yukari Saito
SNOW LOCATION SUPPORT Akira Takefushi NEW YOKOTE

MAKE-UP Reiko Ito SHISEIDO HAIR Joji Taniguchi SHISEIDO
HAIR & MAKE-UP Jun Nakamura SHISEIDO, Yuki Nishimori SHISEIDO, Nozomi Onda SHISEIDO
LIGHTING Yosuke Shimada, Kouichi Ito, Yukari Saito

MUSIC Miyu Hosoi
AUDIO MIX Taiji Okuda studio MSR
SOUND SUPPORTED BY 8%

SNOW LOCATION SUPPORT Akira Takefushi NEW YOKOTE

#regeneration #sustainablefashion #brandfilm #parisfashionweek